About us
We've been around the block a few times, yet are continually learning, and are always open to your feedback and criticism . positive or negative! If, on reading this, you feel the urge to point us in the right direction, please feel free:
info@cybercellar.com
But in the mean time, let me tell you about
who we are, where we've been, and where we're going!
- Cybercellar.com was the first internet site to specialize in marketing South African wines, starting in 1998 (!) and was the first internet-focused wine retail company in South Africa.
- Cybercellar.com is an established wine marketing, distribution, consulting and web enablement company based in the Cape Winelands. Fully e-commerce enabled, Cybercellar.com currently retails over 1000 specially selected South African wines from nearly 250 different producers to clients all over the world.
- Cybercellar.com's core business over the first two years was the domestic market, and we have since additionally focused our efforts on the global market, particularly to the UK and Europe, in addition to launching in the USA in 2011.
- Cybercellar.com hosts a number of wine industry websites and facilitates e-commerce for several wine producers and other non-wine e-commerce companies.
- Cybercellar.com is additionally involved in e-enabling the South African wine community by offering web design and web hosting to the SA wine producers and other related organisations, creating an online community for the wine industry.
- Cybercellar.com aims to be the facilitator of Internet sales of South African wine to as many consumers on a global basis as humanly possible. If you're somewhere where we're not currently able to send wine to cost effectively, please write to us and we will endeavour to rectify that! info@cybercellar.com
The Cybercellar Team:
- Fiona Phillips is the Chief Executive Officer. Fiona has extensive business experience gained during eleven years as an equity derivatives trader in London and Johannesburg. She is a member of MENSA (U.K.) and has an M.B.A. from the University of Cape Town’s Graduate School of Business. Fiona has completed several Cape Wine Academy courses, culminating in Diploma II. Her passion for wine and her fascination for the limitless possibilities of the Internet motivated the start-up of Cybercellar waaaaay back in 1998.
- Laurna van der Bank is our Accounts and Office Manager. Laurna has been in the wine industry for years now and has completed several Cape Wine Academy courses, culminating in Diploma II. She not only has a passion for wine, but also enjoys managing the office at Cybercellar.
- Elreece van Wyk is our Accounts Assistant, responsible for keeping our creditors happy, keeping track of stock in our overseas warehouses, and invoices our beloved customers!
- Mercer Potgieter is our Logistics Coordinator, responsible for ordering in all your wines and placing all overseas orders. He also attends to all order related queries to ensure that our customers are happy at all times.
- Erich Zeelie is our Tasting Room Co-ordinator and liaises with the various wine estates and cellars and assists with the co-ordinating of our weekly wine tastings.
- Stefan Coetzee is in Sales and Marketing, he recently joined the team at Cybercellar.com and will get our USA website up and running!
- Leoni Cyster is our Receptionist and Tasting Room Assistant. She is the friendly voice your hear when calling us and she assists in the tastings room.
- Attie Adams has been with us at Cybercellar since we started! Attie is our team driver, collecting all the wines from the farms for us, delivering Cape Town orders, collecting clients form the airport, and generally keeping us going. He is the main cog in ensuring we get our orders out as fast as possible and is also Cybercellar’s very own handyman!
- Peggy Botha keeps the coffee flowing, and the smiles coming – we couldn’t manage without her!
From the vineyards of the fairest Cape, our Cybercellar.com offers an eminently enjoyable range of specially selected South African wines for delivery around the globe.
Whether a connoisseur, a collector or a casual quaffer, we've no doubt you'll find a bunch of great vintages to suit both your palate and your pocket. Our service is guaranteed, professional, prompt and 100% reliable. And if there's a specific label you're looking for that's not in the cellar, we'll track it down.
After all, we've got a nose for this sort of thing . ;-)
Cheers

Fiona Phillips
CEO