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‘Long term, wine’s not a fashion business,’ marketing manager Guy Kedian points out. So the philosophy on Roland Seidel’s estate is to resist the temptation to cater to mass market tastes and please instead those consumers who want more than ‘recipe wines full of up-front fruit with very little else’. That’s the current SA formula, opines Kedian, and if it continues ‘it won’t be long before we’re asking “Do you want fries with that?”’ Vintage 2004 was generally good, with the viognier doing the team proud and yielding ‘a gutsy wine’. In the cellar, there was much more use of open fermentation on the reds. The estate’s now even more congenial — apart from boasting a popular restaurant, it has a glass-blowing studio and gallery, an art exhibition and an air-conditioned tasting room. payday loans pittsburghno fax loans online