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CyberCellar Summer Sale


Black Friday is around the corner and we’re counting down to SA’s biggest online drinks sale to date! With deals on hundreds of wines and spirits, there’s no better occasion to stock up on all your favourite drinks and gifts for the Summer season.

When: 26 – 30 November 2021



Black Friday mixed cases now live, while stocks last!




Join our mailing list and get first access to our deals. Plus, get R100 off to spend on Black Friday.


There’s no queue to get into our summer party! Open 24/7, with free delivery on orders R450+.


It’s time to make that summer wish(list)! Start dreaming now and who knows, your wish may just be granted!


Don’t sleep on this – make sure the party’s in your diary!




Black Friday FAQs

When is Black Friday in South Africa?

Black Friday in South Africa will be on Friday, 26 November, 2021. This exciting international sale was started in the 1990s, and started growing in popularity in South Africa in 2012 when local online retailers started offering Black Friday deals. Since then, many other brick and mortar and online retailers have followed suit and started participating in this now nationwide event. Since then Black Friday has become a highly anticipated event in South Africa, as many look forward to getting ready for the holiday season with special deals or buying premium, luxury products at a much lower cost. Due to the COVID-19 pandemic, Black Friday is best spent shopping online. It’s your lucky day, because is bringing you the best in red wine, white wine, rosé, sparkling wine, beer and spirits from top local brands – for less. With free deliveries on all orders nationwide and free returns throughout South Africa, why wouldn’t you want to shop wines and spirits online for less with Simply sign up and create a account and start Wishlisting for a quick checkout on the big day: Black Friday. We offer numerous payment methods, fast and free delivery, as well as 1000 wines and spirits from your favourite South African brands. 


What is Black Friday? 

Black Friday is the biggest international sale that was started in the early 1900s in the United States of America. This globally recognised retail event takes place on the last Friday of November every year, as consumers around the world prepare for the holiday and gifting season. This retail event boasts the biggest discounts from popular retailers, both brick and mortar as well as online stores, across the globe. Cyber Monday, an extension of the Black Friday Sale, has also grown with popularity over the past few years as a day dedicated to sales from online retailers., South Africa’s no.1 online wine and spirits destination, will not only be taking part in Black Friday but also in Cyber Monday. We will be offering the biggest discount on top local brands. Our product assortment includes everything from everyday drinking wines, Tim Atkin awarded wines, organic wines and exclusive premium releases. Our Black Friday deals will also continue over the weekend with more top deals 


Are Black Friday deals online?

Black Friday deals can be shopped online from the comfort and safety of your couch. A special day, named Cyber Monday, was added to the retail event to give online platforms a dedicated period of special deals. However, as online shopping has normalised into consumerism, most retailers offer their deals both online and instore. Black Friday has, over the years, become synonymous with long queues and overcrowded shopping malls, making more room for online retailers to offer consumers a convenient Black Friday shopping experience. Due to the Covid-19 pandemic, it is safer to shop Black Friday online. makes shopping Black Friday deals online even easier, as you have a choice of multiple, easy payment methods to suit every budget. We offer free delivery straight to your doorstep with no minimum spend as well as free returns across South Africa. Our wide range of wine and spirits means that you’ll always find the drink you are looking for. Shop red wine, white wine, rosé, sparkling wines, gin, brandy, whiskey, tequila, beer and so much more from your favourite South African brands now.

Black Friday 2021 is around the corner! The biggest sale event of the year is happening on 26 November and here at – South Africa’s favourite online drinks destination – we’re gearing up for our biggest Black Friday ever, with up to 60% off hundreds of red wines, white wines, sparkling wines, rosé and spirits.

Expect massive discounts on your favourite wines and spirits including the likes of Iona, Waterford, Kanonkop, Bosman, Hartenberg, Kleine Zalze, Waterkloof, Graham Beck and more! 

You’ve come to the right place to shop major Black Friday deals on White Wine, Red Wine, Rosé, Chenin Blanc, Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Merlot, Shiraz, Whisky, Gin, Vodka and more!

Follow our top tips for doing Black Friday right:

  1. Shop Black Friday online, skip the queues and keep your social distance all at the same time. Have your Black Friday buys delivered straight to your door with free delivery on orders over R450.
  2. Make sure you create a CyberCellar account before Black Friday on 26 November so you can shop from the comfort of your own home and don’t waste a second of valuable shopping time on the day. 
  3. Get early access! Sign up to our newsletter and be the first to hear about exclusive Black Friday deals. And follow us on social to never miss a deal!
  4. Start adding all your favourites to your Wishlist. That way, on Black Friday, all you need to do is click on your Wishlist and checkout quickly with your faves before anyone’s even started browsing Black Friday. 
  5. Being CyberCellar, we also have some exciting Cyber Monday deals up our sleeve so don’t miss out! Check back here on Monday 29 November for more exciting deals and discounts.