With her customary common sense, Madame Bollinger gathered around her those family members who were most able to follow in her footsteps. Firstly she taught Claude d’Hautefeuille, her niece’s husband, the ins and outs of the House. In 1950 he became a Director and launched an ambitious modernisation programme whilst respecting Bollinger’s quality requirements. Madame Bollinger appointed him Chairman in 1971 but remained closely involved until her death six years later. Madame Bollinger’s nephew, Christian Bizot, took over from Claude in 1978. A great traveller, like his Aunt Lily before him he made a point of meeting with sommeliers, restaurant owners and wine merchants to promote the House’s wines. A great Chairman, he was well known for his outspokenness and informality.