Located in the beautiful Olifant's River valley, Citrusdal Wines is the home of the Six Hats brand, a range of Fairtrade wines made in collaborative partnership between the Citrusdal Wines Cellar and a number of Fairtrade farmers. The incorporation of Fairtrade farmers has indirectly seen a large number of farm workers from the community becoming partners in the business, as the funds generated through the Fairtrade levies go directly into the community. The Six Hats range of Fairtrade wines was launched in 2009 and is one of a small but growing range of South African Fairtrade wines in the local market. The brand is built around a concept that seeks to highlight the various roles and responsibilities that are assumed by all parties involved in progressive and equitable wine farming. The six 'hats' are worn by both farmer and the community and the results of these positive collaborations are borne out in the successes that have been seen on the farms to date. The various roles have been summarised and represented on the label by six elegantly illustrated hats, which define the following principles: Partnership, Change, Potential, Equity, Dignity and Sustainability.